Sr Digital Marketing Specialist

Job Summary:

Prepares marketing communications and programs for various media channels, i.e., social media, print, web, etc. Communicates the company’s competitive advantage using a wide range of advertising and communication media to promote the sale of products and services.

Principal Responsibilities:

• Plans, implements and develops new marketing ideas and communication projects and ensures content aligns with key messaging, fulfills strategic plans and reflects the organization’s brand voice.
• Provides guidance to businesses in developing and executing communication programs and tactics, including product advertising.
• Prepares compelling, relevant, timely communication materials both internally and externally for products, services, business plans and management communications, etc. and ensures content is relevant to target audience.
• Determines and uses the most effective communication media to sell specific products or services.
• Leverages social media, web marketing, trade show activity and other marketing efforts.
• Coordinates with vendors to produce promotional materials, marketing collateral, websites and other marketing communications materials.
• May analyzes data, sentiment and trends; makes proactive and strategic recommendations based on data.
• Other duties as assigned.

Job Level Specifications:

• Extensive knowledge and application of principles, theories and concepts. Complete knowledge of all job functions and the broad industry best practices, techniques and standards.
• Develops solutions to complex problems where analysis of situations and/or data requires in-depth evaluation of variables. Determine best approach to achieve results and provide suggestions to improve policies and procedures.
• Work is performed independently and requires the exercise of judgment and discretion. Exercises considerable latitude in determining objectives and approaches to assignments. Work may be reviewed at a high-level.
• May represent the organization as a primary contact on assignments and/or projects. Interacts with senior professionals and management and frequently coordinates work between departments or organizations.
• Actions may impact the organization. Failure to accomplish work will result in the inability to reach crucial organizational goals. Erroneous decisions may have a prolonged effect resulting in the expenditure of substantial resources.

Work Experience:

• Typically 5+ years with bachelor's or equivalent.

Education and Certification(s):

• Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.

Distinguishing Characteristics:

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.