(USA) Manager, Account Strategy

Position Summary...

Role summary: The Manager, Account Strategy, leads the development and execution of omnichannel advertising campaigns, translating client objectives into effective media strategies using Walmart Connect’s platforms. This role involves monitoring campaign performance, applying data-driven insights, and optimizing results to meet key metrics. The position requires collaboration with internal teams and external partners to ensure seamless campaign delivery and client satisfaction. Additionally, the manager supports onboarding, troubleshooting, and strategic planning while fostering continuous improvement and innovation within a dynamic environment. Strong analytical, communication, and leadership skills are essential for success in this role. About the team: The team acts as a strategic partner, converting advertiser goals into data-driven media strategies that achieve measurable results. They design and implement integrated campaigns across managed and self-service platforms, including search, display, CTV, social, digital OOH, sponsorships, and experiential tactics. Collaborating closely with Sales, Account teams, agencies, and partners, they ensure smooth campaign execution aligned with client objectives. By analyzing performance data, the team delivers actionable insights to optimize campaigns, enhance operational efficiency, and support sustained advertiser growth through proactive strategy and quality management.

What you'll do...

What you'll do:

• Develop and execute omnichannel advertising campaigns aligned with client marketing goals using Walmart Connect’s solutions.
• Monitor campaign pacing, performance, and optimization to meet key performance indicators.
• Analyze campaign data and apply media metrics to enhance effectiveness and recommend improvements.
• Lead campaign setup, troubleshooting, and onboarding processes across ad technology platforms.
• Build joint business plans with clients leveraging forecasting tools and customer insights.
• Present campaign performance and strategic recommendations to clients and senior leadership.
• Collaborate with Sales, Product, Engineering, and Analytics teams to ensure campaign success.
• Mentor and coach team members to support development and performance enhancement.

What you'll bring:

• Proven experience in developing and executing omnichannel advertising campaigns with measurable results.
• Strong proficiency in media strategy, campaign management, and advertising strategy.
• Ability to analyze data and digital metrics such as CPM, ROAS, and CTR to optimize campaign performance.
• Expertise in translating client marketing goals into actionable media plans using advanced reporting tools.
• Demonstrated skills in client consultation, onboarding, and resolving integration challenges.
• Experience collaborating cross-functionally with sales, product, engineering, and analytics teams.
• Effective leadership and mentoring capabilities to develop team performance and engagement.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy.
Option 2: 5 years’ experience in digital media, account management, marketing, or advertising strategy.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Experience in sales or media strategy, Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI., Master’s degree in marketing, business, or related area.

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.