(USA) Senior Manager, Marketing Operations

Position Summary...

What you'll do...

The Growth Marketing & Operations Sr. Manager, PMM Operations & Enablement will lead the strategy, design, governance, and continuous evolution of Walmart Connect’s Product Marketing operating system. 

This role will translate PMM strategy into an integrated operating model spanning organizational structure, processes, governance, systems, metrics, capacity, and operating rhythms. The role will define how PMM teams plan, prioritize, allocate resources, make decisions, collaborate across functions, bring products to market, and drive adoption across Walmart Connect’s portfolio. 

As a strategic partner to PMM Leadership, Product, Sales, Analytics, Enablement, and Marketing Operations, this leader will diagnose operating-model gaps and design scalable ways of working that improve role clarity, organizational capacity, decision-making, launch readiness, and execution consistency. Success requires simplifying complexity, creating operational leverage, and enabling PMMs to spend more time driving strategic business impact. 

SUCCESS IN THIS ROLE MEANS 

• Delivering a scalable PMM operating model that aligns organizational structure, processes, governance, systems, capacity, and operating rhythms. 

• Enabling PMMs to spend less time navigating processes and ownership questions and more time driving strategic product and business outcomes. 

• Giving leadership clear visibility into priorities, capacity, dependencies, risks, trade-offs, and outcomes. 

• Establishing clear decision rights, ownership boundaries, and engagement models across PMM and cross-functional partners. 

• Strengthening planning, commercialization, and GTM governance while ensuring operating mechanisms accelerate decisions rather than create unnecessary bureaucracy. 

• Driving sustained adoption of PMM ways of working through scalable frameworks, enablement, automation, and institutional knowledge. 

 

CORE RESPONSIBILITIES 

PMM Operating Model & Organizational Effectiveness 

• Design and continuously evolve the end-to-end PMM operating model spanning organizational structure, planning, commercialization, go-to-market execution, adoption, and performance measurement. 

• Translate PMM strategy into clear roles, decision rights, governance, systems, metrics, capacity models, and recurring operating rhythms. 

• Diagnose organizational friction, ownership gaps, and breakdowns in accountability, then redesign ways of working to address root causes. 

• Define how PMM teams and cross-functional partners interact across the product lifecycle, including operating agreements, engagement models, handoffs, and escalation paths. 

• Identify opportunities to simplify workflows, eliminate low-value activity, reduce duplication, and balance enterprise consistency with business flexibility. 

Planning, Capacity & Portfolio Operations 

• Lead quarterly planning, commit management, and prioritization processes that align PMM capacity and investment to organizational goals. 

• Develop workload and capacity-planning frameworks that give leadership visibility into demand, resource constraints, dependencies, risks, and trade-offs. 

• Establish prioritization criteria and decision mechanisms that support transparent investment and resource-allocation decisions. 

• Assess role clarity, ownership, capabilities, and operating capacity as business and portfolio needs evolve. 

• Identify where work should be centralized, standardized, automated, simplified, delegated, or eliminated. 

• Facilitate executive review forums and translate portfolio insights into clear decisions, actions, and accountability. 

GTM, Commercialization & PMM Infrastructure 

• Own and evolve Walmart Connect’s GTM and commercialization framework as part of the broader PMM operating system. 

• Establish launch-readiness standards, decision forums, milestones, and escalation mechanisms appropriate to business impact, complexity, and risk. 

• Partner with PMM, Product, and Sales Enablement to clarify commercialization roles, handoffs, dependencies, and success measures. 

• Design systems and workflows that connect product strategy, market readiness, launch execution, field enablement, adoption, and ongoing optimization. 

• Use performance data, stakeholder feedback, and retrospectives to improve PMM infrastructure, operational tooling, workflows, and automation. 

Enablement & Change Management 

• Develop and execute change strategies that drive adoption of PMM operating models, processes, tools, and ways of working. 

• Assess stakeholder readiness, change impact, adoption barriers, and capability gaps before introducing new operating mechanisms. 

• Build scalable documentation, training, communications, toolkits, and support models that enable consistent execution and self-service. 

• Partner with PMM leaders and change champions to reinforce new behaviors, accountability, and expectations. 

• Define adoption measures and use performance data and stakeholder feedback to continuously improve processes and enablement. 

SUPPORTING RESPONSIBILITIES 

• Partner with Marketing Operations leadership to connect the PMM operating model to the broader future-state Marketing Operating Model. 

• Collaborate with AI, Analytics, Automation, and Tool Governance leaders to align PMM systems, data, workflows, and performance measurement. 

• Identify technology and automation opportunities that improve PMM productivity, decision-making, and operational effectiveness. 

QUALIFICATIONS 

• Bachelor’s degree in Marketing, Business, Communications, Technology, Organizational Design, or a related field. 

• 10+ years of experience in Product Marketing Operations, Business Operations, Product Operations, Marketing Operations, Commercialization, or a related operating-model discipline. 

• Demonstrated experience designing and scaling cross-functional operating systems, including decision rights, governance, capacity planning, role clarity, and ways of working. 

• Experience building operating mechanisms from the ground up within an evolving, scaling, or transforming organization. 

• Deep understanding of Product Marketing organizations, product lifecycles, go-to-market strategy, and commercialization. 

• Experience designing portfolio-planning, prioritization, capacity-management, or resource-allocation frameworks. 

• Demonstrated success leading organizational change and driving adoption of new processes, tools, roles, and ways of working. 

• Strong business judgment, including the ability to balance rigor and standardization with simplicity, flexibility, and speed. 

• Strong executive communication, facilitation, stakeholder-management, and influencing skills. 

• Strong analytical and operational problem-solving skills, with the ability to translate ambiguity into scalable solutions and business outcomes. 

• Experience with portfolio-management platforms, workflow tools, capacity-planning systems, or similar operational technology preferred. 

• Experience in retail, eCommerce, advertising, media, technology, or another complex, high-growth organization preferred. 
  
  At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  
  You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
  
  For information about PTO, see https://one.walmart.com/notices.
  
  Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
  
  Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
  
  For information about benefits and eligibility, see One.Walmart.
  
  
  Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00
  
  
  San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00
  
  
  Additional compensation includes annual or quarterly performance bonuses.
  
  Additional compensation for certain positions may also include :
  
  - Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, or related field and 2 years' experience in marketing operations, business management, or related field OR 4 years' experience in marketing operations, business management, or related field.
2 years' experience in strategic sourcing and procurement.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or advertising agency management

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.