(USA) Senior Manager, Product Marketing

Position Summary...

What you'll do...

Role summary:
This role is on the Walmart+ Acquisition marketing team, and we are seeking a tenured, highly experienced Senior Manager to own messaging strategy and connect customer journeys across acquisition touchpoints, ensuring that Walmart+ presents a clear, compelling and consistent value proposition as customers move across channels toward conversion. This individual will establish the strategic roadmap for Walmart+ marketing landing pages and onsite acquisition assets while partnering closely with channel owners across Paid Media, CRM and other acquisition channels to create cohesive end-to-end experiences.
About the team:
The Walmart+ Acquisition marketing team focuses on converting customers into members by delivering clear, compelling value throughout the customer journey. The team develops cohesive messaging strategies across multiple channels and leverages market research, data-driven insights, and stakeholder engagement to optimize marketing efforts and drive measurable business outcomes.
What you'll do:

• Own the acquisition experience strategy across marketing landing pages and the marketing touchpoints that drive customers to them, creating cohesive journeys from initial message through conversion
• Lead the acquisition experimentation roadmap, identifying the highest-value opportunities to improve metrics through testing
• Translate performance and customer insights into strategy, using analytics, experimentation results, research and behavioral signals to identify opportunities and establish clear recommendations for optimizations
• Influence cross-functional strategy and prioritization across Product, UX, Analytics, Creative, Site Operations and other partner teams to deliver acquisition experiences

What you'll bring:

• 10+ years of acquisition, performance, or growth marketing experience, ideally within a subscription, membership, ecommerce business
• Strong understanding of digital customer journeys and the relationship between audience targeting, creative, landing-page experience and conversion
• Highly resourceful with the ability to navigate ambiguity, synthesize information from multiple sources, and independently move projects forward 
• Deeply analytical and insight-driven, with experience using data, experimentation, and AI-enhanced tools to inform decisions and improve performance 
• Expertise in experimentation and optimization, using testing, customer insights and performance data to improve metrics
• Passion for understanding customer needs and translating insights to create impactful marketing copy & imagery to drive performance

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.